Store Opening Activation

TNDR STORE
OPENING.

TABUK 1 DAY

A high-energy store opening activation built around gamification, live customization, and bold TNDR branding.

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The Goal.

  • Raise awareness around the new store
  • Create buzz around the opening
  • Drive footfall

Guest Engagement.

200+ Players
150 Custom T-shirts

Key Experiences.

We directed a high-energy activation built around play and customization, featuring an interactive TNDR Pong Game and bold Tabuk-inspired artwork.

  • Creative key visual design featuring the TNDR chicken mascot in a Tabuk-inspired artwork
  • TNDR Pong Game: a branded interactive game using TNDR chicken buckets with different score values, where guests were challenged to score 600+ to win a customized T-shirt
  • Giveaway customization station: live printing on T-shirts
  • Station setup, operations, and experience management
  • Event coverage
  • Guest data collection

The activation turned the store opening into a high-energy branded experience built around play and customization. The mix of gamification and live printing helped generate buzz and sustain footfall beyond opening day.