Store Opening & Ramadan In-Store Activation
HALF MILLION
FARM GHABGA.
A bespoke opening experience for the launch of Half Million Farm’s new branch, followed by a four-day activation designed to drive engagement.
The Goal.
- Increase awareness of the new branch
- Drive footfall during opening week
- Create a buzzworthy opening experience
- Design a farm-inspired concept
Guest Engagement.
250+
Daily Footfall
500
Custom Giveaways
350
Magnet Photos
Key Experiences.
We directed a creative experience that integrated cultural elements and personalized interactions, establishing the branch as a true destination during its critical launch week.
- Creative experience direction
- Custom invitations: Jackaroo Edition
- Event setup, operations, and experience management
- Live giveaway customization stations: Subha making, live art, calligraphy
- Khous weaving handcraft
- Fridge magnet photo experience
- Hospitality & Catering
- Event coverage & Guest data collection
A full-house opening followed by strong footfall. The mix of cultural experiences and personalized moments positioned the branch as a Ramadan destination.
Visual Archive.
