Live Merch Store + Customization Experience
QAMRA X INKED
MERCH BOOTH.
A live merch store and customization experience created for Qamra, bringing together curated merch, on-site personalization, and interactive guest engagement in a setting designed to feel current and highly shareable.
As part of the activation, INKED also managed a second Jeddah Season x Qamra by INKED booth featuring Jeddah-themed merch.
The Goal.
- Create an interactive merch store experience for Qamra visitors
- Drive engagement through live customization
- Create buzz around the booth and increase footfall
Guest Engagement.
150+
Custom Merch
2
Live Booths
7
Days Activation
Key Experiences.
We directed a curated retail and customization destination, giving guests the opportunity to browse, personalize, and take home unique pieces made on the spot.
- Merch creative direction and curation
- On-site merch personalization for visitors: live stitching and printing on T-shirts, hoodies, sweaters, and tote bags
- Station operations and experience management
- Event coverage
- Guest data collection
The activation turned the booth into more than a retail corner, it became a live merch destination. The mix of curated merch and live customization helped increase booth traffic, create buzz, and turn the station into a key attraction within Qamra.
Visual Archive.
